O2 GLOBAL-餐饮类 Catering

O2 GLOBAL X 袁记串串香

袁记串串香集团入驻大众点评品牌营销合作/袁记串串香集团与小红书官方合作·精选高性价比关键笔记推广，热度持续提升。
通过后台竞价和笔记埋词“阿姆斯特丹美食”、“阿姆斯特丹中餐”，使袁记搜索页赢得更多露出，同时对3日内搜索过关键词的人群进行发现页追投主页访客上涨，粉丝量上涨迅速，观众主要来自阿姆斯特丹和鹿特丹。·在阿姆斯特丹火锅门店中，位居同行第一。

1996年，袁记创始人将这一传统小吃带入了更正式的餐饮环境，开启了串串香店堂经营的新篇章。不仅传承了地道的成都风味，更丰富了串串香的品类，飘香四溢的“传世锅底”不仅在本地红了多年，更随着袁记品牌的扩张，飘香海外，使之成为成都美食文化中不可或缺的一部分。1996年率先将街边小吃引入店堂经营。2009年行业内最早投入巨资，研发一次性袋装锅底，并在各门店投入使用。2016年袁记品牌开启国际化发展，开设出串串香行业首家海外直营门店——加拿大温哥华时代坊店。2018年欧洲首家直营门店袁记串串香阿姆斯特丹南区店开业。2019年海外第三家直营门店阿姆斯特丹喜力博物馆店盛大开业2022年北美时代坊店重装开业，欧洲首家加盟商店阿姆斯特丹山谷店正式开业。2023年海外第五家门店，荷兰鹿特丹店正式开业。从源自天府，到飘香全球。29年来，袁记串串香一直保持行业领先地位。荣获四川省著名商标、十佳连锁品牌、中国餐饮服务名牌企业、地标火锅品牌、四川美食投资价值品牌、大运会推荐餐厅、川味传承品牌TOP10、四川好味.卓越贡献品牌、餐饮金虎奖等。袁记串串香目前全球分布门店900余家。

O2 GLOBAL X Yuanji Chuanchuanxiang
Yuanji Chuanchuanxiang Group settled in Dianping brand marketing cooperation/Yuanji Chuanchuanxiang Group and Xiaohongshu official cooperation·Selected high-cost-effective key notes for promotion, and the popularity continued to increase·Through background bidding and note embedding "Amsterdam Food" and "Amsterdam Chinese Food", Yuanji search page won more exposure, and at the same time, the discovery page was followed up for people who searched for keywords within 3 days*Home page visitors increased, and the number of fans increased rapidly. The audience mainly came from Amsterdam and Rotterdam. ·Ranked first among Amsterdam hot pot stores.

In 1996, the founder of Yuanji brought this traditional snack into a more formal dining environment, opening a new chapter in the operation of Chuanchuanxiang stores. Not only did it inherit the authentic Chengdu flavor, but it also enriched the category of Chuanchuanxiang. The fragrant "legacy pot bottom" has not only been popular locally for many years, but also spread overseas with the expansion of the Yuanji brand, making it an indispensable part of Chengdu's food culture. In 1996, it took the lead in introducing street snacks into store operations. In 2009, the company was the first in the industry to invest heavily in the development of disposable bagged soup bases, which were put into use in all stores. In 2016, the Yuanji brand started its international development and opened the first overseas direct-operated store in the Chuanchuanxiang industry - the Times Square store in Vancouver, Canada. In 2018, the first direct-operated store in Europe, Yuanji Chuanchuanxiang Amsterdam South District Store, opened. In 2019, the third overseas direct-operated store, the Amsterdam Heineken Museum Store, opened grandly. In 2022, the North American Times Square store was reopened, and the first franchise store in Europe, the Amsterdam Valley Store, officially opened. In 2023, the fifth overseas store, the Rotterdam store in the Netherlands, officially opened. From originating from Tianfu to spreading its fragrance around the world. For 29 years, Yuanji Chuanchuanxiang has maintained its leading position in the industry. It has won the Sichuan Province Famous Trademark, Top Ten Chain Brands, China's Famous Catering Service Enterprise, Landmark Hot Pot Brand, Sichuan Food Investment Value Brand, Universiade Recommended Restaurant, Sichuan Flavor Heritage Brand TOP10, Sichuan Good Taste. Outstanding Contribution Brand, Catering Golden Tiger Award, etc. Yuanji Chuanchuanxiang currently has more than 900 stores distributed worldwide.

O2 GLOBAL X 蜀园

蜀园入驻大众点评品牌营销合作

• 门店浏览量为20000+次，同比增长12%+。广告上线180天，直接推动浏览量提升61%+，奠定了良好的基础。累计带来了38%+的浏览量增长。
• 对比分析：从全年数据来看，广告策略推动了蜀园门店的长期可持续增长。
• 当前行业地位：在“巴士底/玛莱区商圈”川菜同行中，蜀园以12151次浏览量击败99%的同行，排名第一。
• 对比数据：同行前10%门店的浏览量为1.4万+，行业平均值为2902次。蜀园不仅超越了行业前10%，更是远超同行平均值。
• 广告贡献：广告上线后，累计带动浏览量提升至全年总量的近40%。高效的关键词优化策略使目标用户精准触达。广告上线期间的浏览量峰值显著增长，显示出高效的广告投放策略成功吸引了更多关注。

O2 GLOBAL 与蜀园的合作，“蜀园”商户实现了流量增长、行业领先和品牌效应的全面提升。广告策略的高效执行使商户在川菜市场中保持了长期的竞争优势，并在精准营销方面取得了显著成效。

O2 GLOBAL X Shuyuan
Shuyuan enters Dianping brand marketing cooperation.

Store views are 20,000+, a year-on-year increase of 12%+. The advertisement was launched 180 days ago, directly driving the page views up by 61%+, laying a good foundation. It has brought a cumulative page views increase of 38%+.

Comparative analysis: From the full-year data, the advertising strategy has promoted the long-term sustainable growth of Shuyuan stores.

Current industry position: Among Sichuan cuisine peers in the "Bastille/Marais District Business District", Shuyuan beat 99% of its peers with 12,151 page views and ranked first.

Comparative data: The page views of the top 10% of stores in the same industry are 14,000+, and the industry average is 2,902 times. Shuyuan not only surpassed the top 10% of the industry, but also far exceeded the average of peers.

Advertising contribution: After the advertisement was launched, the cumulative page views increased to nearly 40% of the total for the whole year. The efficient keyword optimization strategy enables the target users to be accurately reached. The peak number of views during the online period of the advertisement increased significantly, showing that the efficient advertising strategy successfully attracted more attention.

The cooperation between O2 GLOBAL and Shuyuan has enabled "Shuyuan" merchants to achieve a comprehensive improvement in traffic growth, industry leadership and brand effect. The efficient execution of the advertising strategy has enabled merchants to maintain a long-term competitive advantage in the Sichuan cuisine market and achieved remarkable results in precision marketing.

O2 GLOBAL X ONYX

流量增长显著：

• 8月15日至12月26日，门店共获得 5825次浏览量，较4月3日至8月14日增长 8342.03%。
• 同期广告带来的累计浏览量达到 77,845次，整体浏览量增长趋势显著。

同行对比表现优异：

• 在【歌剧院/老佛爷商圈 | 法国菜 | 0-5.0星】范围内，门店的 5819次自然浏览量 超过 同行10%门店值（5191次） 和 平均值（16次），行业领先。

数据亮点总结：

• 广告投放期间累计增加 61% 的自然浏览量，门店在热门时段（如9月底和10月初）达到流量峰值。
• 点击量与收藏量显示了广告对消费者吸引力的强大作用，为后续的转化提供了良好基础。
• 加大优质广告投放：抓住消费者热衷的时段，继续增加曝光和吸引客户。
• 优化用户体验：根据流量高峰期的消费者反馈，提供更加个性化的服务与产品推荐。
• 利用收藏与评价数据：借助客户的正面反馈提升品牌认知，同时进一步优化宣传内容。

O2 GLOBAL X ONYX
Significant traffic growth:
From August 15 to December 26, the store received a total of 5,825 page views, an increase of 8,342.03% from April 3 to August 14.

The cumulative page views brought by advertising during the same period reached 77,845 times, and the overall page views showed a significant growth trend.

Excellent performance compared with peers:
In the range of [Opera House/Galeries Lafayette | French cuisine | 0-5.0 stars], the store's 5,819 natural page views exceeded the value of 10% of peer stores (5,191 times) and the average (16 times), leading the industry.

Summary of data highlights:
The cumulative increase in natural page views during the advertising period was 61%, and the store reached peak traffic during popular periods (such as late September and early October).

The number of clicks and collections shows the powerful effect of advertising on consumers, providing a good foundation for subsequent conversions.

Increase high-quality advertising: Seize the time periods when consumers are enthusiastic, continue to increase exposure and attract customers.

Optimize user experience: Provide more personalized services and product recommendations based on consumer feedback during peak traffic periods.

Utilize collection and evaluation data: Use positive customer feedback to enhance brand awareness and further optimize promotional content.