欧洲/澳洲指定核心总代理
从2017年9月起至今，
O2 GLOBAL团队运营美团点评广告产品，老客户续约率达80%+
关于美团点评
中国最大的“互联网+服务业”电商集团 No.1
◼ 拥有15年经验的互联网先驱企业
◼ 覆盖全球1000个国家地区
◼ O2O “线上至线下” 市场份额超过85%
◼ 美团及大众点评双平台共拥有 6亿 海量用户
通过大数据分析，根据用户的位置、兴趣、历史搜索和消费行为，向目标用户推荐商户，提高到店率和转化率。
用户通过搜索、推荐榜单、活动页面等多个入口，都可以快速接触到商户信息。
通过消费者的真实点评积累，商户可以建立良好的口碑，增强品牌信任度。
通过大众点评的榜单排名和评分系统，商户可以提升在目标用户中的影响力，让更多用户选择商户服务。
通过访问量、转化率等数据，商户可以了解推广效果并实时调整营销策略。
大众点评提供针对商户需求的多种推广形式，包括关键词广告、商圈推荐、限时特价等。
与大众点评合作，可以为商户带来以下显著的好处：
1. 大量曝光与精准触达
庞大的用户基数：大众点评是中国最大的生活服务平台之一，拥有超过数亿的活跃用户，覆盖全国及国际市场。
精准推荐：通过大数据分析，根据用户的位置、兴趣、历史搜索和消费行为，向目标用户推荐商户，提高到店率和转化率。
多入口曝光：用户通过搜索、推荐榜单、活动页面等多个入口，都可以快速接触到商户信息。
2. 提升品牌口碑
用户评价系统：通过消费者的真实点评积累，商户可以建立良好的口碑，增强品牌信任度。
提升排名：通过大众点评的榜单排名和评分系统，商户可以提升在目标用户中的影响力，让更多用户选择商户服务。
3. 客流提升与转化
线上吸引线下客流：大众点评用户经常使用平台来选择餐厅、酒店、美容店等，合作可以帮助商户将线上曝光直接转化为线下客流。
多种推广工具：平台提供多种广告推广形式，如优惠券、团购活动、秒杀等，吸引用户关注并直接下单。
4. 数据支持与决策优化
消费数据洞察：大众点评为商户提供详细的消费者画像，包括用户年龄、兴趣偏好、消费能力等，帮助商户优化服务和产品。
实时运营数据：通过访问量、转化率等数据，商户可以了解推广效果并实时调整营销策略。
5. 提供高效的营销方案
专属推广工具：大众点评提供针对商户需求的多种推广形式，包括关键词广告、商圈推荐、限时特价等。
精准营销活动：平台策划的美食节、双十一等主题活动，能为商户带来更多流量和销售额。
6. 社交分享与二次传播
用户UGC内容传播：消费者在大众点评上发表的图文分享和评价，是一种免费而高效的口碑传播方式。
社交裂变：大众点评与微信、QQ等平台联动，用户可以通过社交媒体分享体验，进一步增加商户曝光和潜在客流。
7. 国际化平台，吸引海外客户
覆盖国际用户：对于境外商户，大众点评是中国游客选择境外服务的主要平台之一，帮助商户吸引到高消费力的中国顾客。
语言支持与支付便利：平台支持中文内容展示及中国游客常用的支付方式（如支付宝、微信支付），提升客户体验。
实际合作成效：
曝光提升：合作期间商户的搜索量、页面访问量平均提升30%-50%。
客流增加：通过团购活动、优惠券推广，商户线下门店客流显著增加。
订单转化率提高：商户在合作期间，转化率平均提升20%以上。
通过与大众点评合作，商户不仅能获得更多流量和曝光，还能借助数据化管理和消费者反馈提升整体运营效率。同时，这种合作适用于餐饮、酒店、美容美发、休闲娱乐等多个领域，是助力商户实现业绩增长的关键手段。
Designated core general agent in Europe/Australia
Since September 2017,
O2 Global has achieved a repurchase rate of 80%
in terms of managing Dazhongdianping products.
About Meituan-Dianping
The No.1 Internet + Service E-Commerce Group in China
◼Internet pioneer with 15 years history
◼MeiTuan + DianPing two apps run together with over 600,000,000 independent users
◼The most popular APPs for Chinese individual tourists
◼Covering 1000 sites worldwide
◼Owning 85% Online-To-Offline market share in China
◼ Meituan and Dianping have a total of 600 million users
Through big data analysis, merchants are recommended to target users based on their location, interests, historical searches and consumption behaviors, increasing store visits and conversion rates.
Users can quickly access merchant information through multiple entrances such as search, recommendation lists, and event pages.
Through the accumulation of real reviews from consumers, merchants can build a good reputation and enhance brand trust.
Through Dianping's ranking and rating system, merchants can enhance their influence among target users and allow more users to choose merchant services.
Through data such as visits and conversion rates, merchants can understand the promotion effect and adjust marketing strategies in real time.
Dianping provides a variety of promotion forms tailored to merchant needs, including keyword advertising, business district recommendations, limited-time specials, etc.
Cooperating with Dianping can bring the following significant benefits to merchants:
1. Massive exposure and precise reach
Large user base: Dianping is one of the largest life service platforms in China, with more than hundreds of millions of active users, covering the national and international markets.
Precise recommendation: Through big data analysis, merchants are recommended to target users based on the user's location, interests, historical searches and consumption behaviors, increasing the store visit rate and conversion rate.
Multi-entry exposure: Users can quickly access merchant information through multiple entrances such as search, recommendation list, event page, etc.
2. Improve brand reputation
User evaluation system: Through the accumulation of real reviews from consumers, merchants can establish a good reputation and enhance brand trust.
Improve ranking: Through the ranking and rating system of Dianping, merchants can improve their influence among target users and let more users choose merchant services.
3. Customer flow promotion and conversion
Online attracts offline customer flow: Dianping users often use the platform to choose restaurants, hotels, beauty salons, etc. Cooperation can help merchants directly convert online exposure into offline customer flow.
Multiple promotion tools: The platform provides a variety of advertising promotion forms, such as coupons, group buying activities, flash sales, etc., to attract users' attention and direct orders.
4. Data support and decision optimization
Consumer data insights: Dianping provides merchants with detailed consumer portraits, including user age, interest preferences, consumption capacity, etc., to help merchants optimize services and products.
Real-time operation data: Through data such as visit volume and conversion rate, merchants can understand the promotion effect and adjust marketing strategies in real time.
5. Provide efficient marketing plans
Exclusive promotion tools: Dianping provides a variety of promotion forms for merchant needs, including keyword advertising, business district recommendations, limited-time special offers, etc.
Precision marketing activities: The platform-planned food festivals, Double Eleven and other theme activities can bring more traffic and sales to merchants.
6. Social sharing and secondary dissemination
User UGC content dissemination: The picture and text sharing and evaluation published by consumers on Dianping is a free and efficient way of word-of-mouth dissemination.
Social fission: Dianping is linked with WeChat, QQ and other platforms. Users can share their experiences through social media to further increase merchant exposure and potential customer flow.
7. International platform to attract overseas customers
Covering international users: For overseas merchants, Dianping is one of the main platforms for Chinese tourists to choose overseas services, helping merchants to attract high-spending Chinese customers.
Language support and payment convenience: The platform supports Chinese content display and payment methods commonly used by Chinese tourists (such as Alipay and WeChat Pay) to improve customer experience.
Actual cooperation results:
Exposure improvement: During the cooperation period, the merchant's search volume and page visits increased by an average of 30%-50%.
Increase in customer flow: Through group buying activities and coupon promotions, the merchant's offline store customer flow increased significantly.
Increase in order conversion rate: During the cooperation period, the merchant's conversion rate increased by an average of more than 20%.
By cooperating with Dianping, merchants can not only obtain more traffic and exposure, but also improve overall operational efficiency with the help of data management and consumer feedback. At the same time, this kind of cooperation is applicable to multiple fields such as catering, hotels, beauty salons, leisure and entertainment, and is a key means to help merchants achieve performance growth.